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HPM 545 Health Care Marketing

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Emory University

Rollins School of Public Health

HPM 545 (2) Health Care Marketing (Spring)
Prerequisites: HPM 501 and HPM 510 or permission of the instructor. Presents the basic concepts of marketing in the context of the delivery of health care services in the United States. Students undertake an applied marketing project on a group basis.

Program Topics

Health Systems Institute